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Increased gross margin of Brand A by 40% over budget
by redefining the brand's USP, repackaging the brand and working with sales and
trade marketing to revise the heavy discounting strategy. |
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Through competitor analysis, developed a superiority
claim and bolder proposition for Brand B which stemmed several years of sales
decline and then grew sales by 8% in the first year. |
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Pioneered the adoption of PR strategies and sampling
tactics as a major proactive communication vehicle. e.g. achieved £385k
value of media coverage for a spend of £10k ( Brand C). |
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Developed marketing strategies turning Brand D 60% (
and declining ) market share into 95% market share within 18 months; tripled
sales and doubled profits in four years. |
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Launched to 500+ engineer 'salesforce' the ACPO
Campaign; acclaimed as "the best launch we've ever had". Delivered pre-tax
profits of ca £0.75 million. |
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Developed specific brand strategies, presenting them
to and steering them through the Board, and gaining Board commitment.
Overachieved budgeted sales by 5.3%. |
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Initiated, with packaging department, a new approach
to pack design which saved ca 5% on print costs (£80k). |
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Developed and implemented a total "repackaging
exercise" for a small Bournemouth hotel; including the dramatic increase in
prices by as much as 60 percent. Reversed the sales decline and increased the
profitability as a consequence. |
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Put together a marketing plan involving the
development of a new sourcce of sales leads for the sales force, a "Yellow Pages ® " strategy, a PR campaign, and the production of over 100 pieces of
promotional material - all within 9 months. |
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Put together web site for dorset artist -
producing enquiries from as far afield as South America. |
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Put together web site for south coast
guest house - producing
200-300 hits per day. |
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Designed and/or optimised a number of web sites for
submission to search engines. Examples are:
Children Need Families
bournemouth hotel
fishguard hotel
shower-bath-seal system
transcript services
Optical components
Sports equipment online
Professional Powerboat Training
Danser Hydraulics
Internal Doors, External Doors
Legal Transcription Services
Chandlery & Marine Leisurewear
Boatyard Pwllheli
MP3 / MP4 Players online
helicopter charter
Jet charter
Driving jobs in Southampton, Portsmouth, Hampshire & South Coast
supply, installation, service and repair of marine electronics
shields & coats of arms
weddings in cyprus
Car and Limo hire
Advertising & Design Agency
Bathroom Centre
Conveyancing solicitors
Executive Airport transfer and chauffeur service
Mortgage company
Hotel in Fishguard
Swimming pool repairs
Christmas crackers
Calendars online
Garden machinery store
Sales motivation consultancy
Finance training company
Cheap wedding packages in cyprus
Cyprus weddings
Fixings for classic & vintage cars
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Fax:
01202-257423