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Internet & web site Marketing |
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I have worked for almost 20 years for a selection of
blue-chip organisations and have demonstrated a record of achievement in
delivering profitable growth in a wide range of products & services to the
CONSUMER,
BUSINESS-TO-BUSINESS,
SECURITY,
HEALTHCARE,
TOURISM
markets.
This was achieved by using analytical and
strategic skills and combining them with a flair for creative solutions.
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Increased gross margin of Brand A by 40% over budget
by redefining the brand's USP, repackaging the brand and working with sales and
trade marketing to revise the heavy discounting strategy. |
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Through competitor analysis, developed a superiority
claim and bolder proposition for Brand B which stemmed several years of sales
decline and then grew sales by 8% in the first year. |
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Pioneered the adoption of PR strategies and sampling
tactics as a major proactive communication vehicle. e.g. achieved £385k
value of media coverage for a spend of £10k ( Brand C). |
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Developed marketing strategies turning Brand D 60% (
and declining ) market share into 95% market share within 18 months; tripled
sales and doubled profits in four years. |
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Launched to 500+ engineer 'salesforce' the ACPO
Campaign; acclaimed as "the best launch we've ever had". Delivered pre-tax
profits of ca £0.75 million. |
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Developed specific brand strategies, presenting them
to and steering them through the Board, and gaining Board commitment.
Overachieved budgeted sales by 5.3%. |
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Initiated, with packaging department, a new approach
to pack design which saved ca 5% on print costs (£80k). |
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Developed and implemented a total "repackaging
exercise" for a small Bournemouth hotel; including the dramatic increase in
prices by as much as 60 percent. Reversed the sales decline and increased the
profitability as a consequence. |
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Put together a marketing plan involving the
development of a new sourcce of sales leads for the sales force, a "Yellow Pages ® " strategy, a PR campaign, and the production of over 100 pieces of
promotional material - all within 9 months. |
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Put together web site for dorset artist -
producing enquiries from as far afield as South America. |
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Put together web site for south coast
guest house - producing
200-300 hits per day. |
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Designed and/or optimised a number of web sites for
submission to search engines. Examples are:
Children Need Families
 e-myth consultant
french mortgages
holiday villa in cyprus
bournemouth hotel
fishguard hotel
shower-bath-seal system
transcript services
Optical components
Sports equipment online
Professional Powerboat Training
Danser Hydraulics
Internal Doors, External Doors
Cyprus villas to buy
Legal Transcription Services
Chandlery & Marine Leisurewear
Translation Services
Chocolate Fountains
Designer Wedding dresses
Property for sale on Corfu
Chicken houses and electric fencing
Account, manage and track your assets
Commercial & industrial interlocking floor tiles
Serviced offices - slough, chertsey, wandsworth & staines
helicopter charter
Driving jobs in Southampton, Portsmouth, Hampshire & South Coast
commercial, industrial interlocking tiles
security services
supply, installation, service and repair of marine electronics
shields & coats of arms
weddings in cyprus
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sites being developed:
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Fax:
01202-257423