SEO (Search Engine Optimization) - Marketing for Profits Ltd

Credential

I have worked for almost 20 years for a selection of blue-chip organisations and have demonstrated a record of achievement in delivering profitable growth in a wide range of products & services to the
CONSUMER,
BUSINESS-TO-BUSINESS,
SECURITY,
HEALTHCARE,
TOURISM
markets.

This was achieved by using analytical and strategic skills and combining them with a flair for creative solutions.

Increased gross margin of Brand A by 40% over budget by redefining the brand's USP, repackaging the brand and working with sales and trade marketing to revise the heavy discounting strategy.

Through competitor analysis, developed a superiority claim and bolder proposition for Brand B which stemmed several years of sales decline and then grew sales by 8% in the first year.

Pioneered the adoption of PR strategies and sampling tactics as a major proactive communication vehicle. e.g. achieved £385k value of media coverage for a spend of £10k ( Brand C).

Developed marketing strategies turning Brand D 60% ( and declining ) market share into 95% market share within 18 months; tripled sales and doubled profits in four years.

Launched to 500+ engineer 'salesforce' the ACPO Campaign; acclaimed as "the best launch we've ever had". Delivered pre-tax profits of ca £0.75 million.

Developed specific brand strategies, presenting them to and steering them through the Board, and gaining Board commitment. Overachieved budgeted sales by 5.3%.

Initiated, with packaging department, a new approach to pack design which saved ca 5% on print costs (£80k).

Developed and implemented a total "repackaging exercise" for a small Bournemouth hotel; including the dramatic increase in prices by as much as 60 percent. Reversed the sales decline and increased the profitability as a consequence.

Put together a marketing plan involving the development of a new sourcce of sales leads for the sales force, a "Yellow Pages ® " strategy, a PR campaign, and the production of over 100 pieces of promotional material - all within 9 months.

Put together web site for dorset artist - producing enquiries from as far afield as South America.

sites being developed:

Search Engine optimization (or website optimization) is one of those terms that is open to interpretation. It can cover a host of activities, and more recently has been used to encompass all aspects of what we would call “website marketing”. We think it is important to spell out what we see as the distinction between “Search Engine Optimization” and “Website Marketing”. This will make it easier to compare information we give with that found on other websites. The definition of search engine optimization has become less clear because of the changes in the way in which search engines have ranked pages over the past few years. Originally, all of the optimization process involved carrying out on-page changes, so optimization included changing elements only on your website and nowhere else. Google and other search engines then started to place increasing importance on links to your website from other websites, press releases, blogs etc. These “off-page” processes are the elements of SEO that involve carrying out marketing strategies NOT on your website.

Internet & web site Marketing

Credential